Privacy Policy

Last updated: April 2026

Forby Clothing ("Forby", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, hold, use and disclose your personal information when you visit our website, interact with us or purchase from our store.

We handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If you have any questions about this Policy, please contact us at support@forby.com.au.

1. Information We Collect

When you visit our website, create an account or make a purchase, we may collect the following personal information:

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information (processed securely by our payment providers — see Section 4)
  • Order history and account preferences
  • IP address, device identifiers, browser type and operating system
  • Website browsing activity, including pages viewed, products clicked and time on site
  • Any other information you choose to provide when contacting us

We collect this information when you:

  • Place or enquire about an order
  • Create an account on our website
  • Subscribe to our marketing emails or SMS
  • Contact us by email, phone or social media
  • Browse our website (via cookies and analytics tools)
  • Participate in a competition, survey or promotion
  • Return or exchange a product

Anonymity and pseudonymity. Where it is lawful and practicable, you may interact with us anonymously or under a pseudonym (for example, when making a general enquiry). However, we generally need your full personal details to process and deliver an order.

Sensitive information. We do not collect sensitive information (such as health, racial or religious information) and ask that you do not provide it to us.

2. How We Collect Your Information

We collect personal information directly from you wherever possible — for example, when you fill in a form, place an order or email us. We may also collect information automatically through your use of our website, and occasionally from third parties such as our shipping partners, payment providers, social media platforms (where you interact with our content) or marketing partners.

3. How We Use Your Information

We use your personal information for purposes including:

  • Processing, fulfilling and delivering your orders
  • Communicating with you about your purchase, including order confirmations, shipping updates and returns
  • Providing customer support and responding to enquiries
  • Managing your account
  • Improving our website, products and customer experience
  • Sending you marketing communications, where you have consented (see Section 7)
  • Detecting and preventing fraud, security incidents or misuse of our website
  • Complying with our legal and regulatory obligations

We will only use your personal information for the purposes for which it was collected, for related purposes you would reasonably expect, or where you have consented.

4. Sharing Your Information

We may share your personal information with trusted third-party service providers who help us operate our business. These include:

  • Shopify — our e-commerce and website hosting platform
  • Payment providers (such as Shopify Payments, Stripe, PayPal and Afterpay) — to securely process your payments
  • Shipping and logistics providers — to deliver your orders
  • Email and SMS marketing platforms — to send you communications you have subscribed to
  • Analytics providers (such as Google Analytics and Meta) — to help us understand how customers use our site
  • IT, customer service and professional advisors — who support our business operations

These providers only receive the information necessary to perform their services and are required to keep it secure.

We may also disclose your information where required or authorised by law, to protect our legal rights, or in connection with the sale or restructure of our business.

5. Overseas Disclosure

Some of our service providers store or process personal information outside Australia. In particular:

  • Shopify is based in Canada and stores data on servers located in Canada, the United States and other regions
  • Payment processors, email marketing and analytics providers may be based in the United States, the European Union or other countries

Before disclosing personal information overseas, we take reasonable steps to ensure that the recipient handles your information consistently with the Australian Privacy Principles, or that an exception under the Privacy Act applies.

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. These steps include secure server hosting, encryption of payment data in transit, access controls, and staff training.

Payment information is processed securely through third-party payment providers and is not stored directly by Forby.

While we work hard to protect your information, no method of transmission or storage over the internet is completely secure. If we become aware of a data breach that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme.

7. Data Retention

We retain personal information only for as long as we need it for the purposes set out in this Policy, or as required by law (for example, taxation and consumer law records). When we no longer need your information, we take reasonable steps to securely destroy or de-identify it.

8. Cookies and Website Tracking

Our website uses cookies, pixels and similar tracking technologies to:

  • Remember your preferences and shopping cart contents
  • Keep you signed in to your account
  • Understand how visitors use our website (via tools such as Google Analytics)
  • Deliver and measure the performance of advertising (via tools such as Meta Pixel and Google Ads)

You can disable or delete cookies in your browser settings. Please note that some parts of our website may not function properly if cookies are disabled.

9. Marketing Communications

If you subscribe to our emails or SMS, we may send you updates about new products, promotions, events and news. We send marketing communications in line with the Spam Act 2003 (Cth).

You can unsubscribe at any time by:

  • Clicking the unsubscribe link at the bottom of any marketing email
  • Replying STOP to a marketing SMS
  • Contacting us at support@forby.com.au

We may still send you essential transactional messages (such as order and shipping confirmations) even if you have unsubscribed from marketing.

10. Accessing or Correcting Your Information

You have the right to request access to the personal information we hold about you, and to request that we correct it if it is inaccurate, out of date or incomplete. You may also request that we delete your information, subject to any legal obligations we have to retain it.

To make a request, please contact us at:

Email: support@forby.com.au

We will respond to your request within a reasonable time. We may need to verify your identity before providing access. There is no fee for making a request, although a reasonable fee may apply for providing access in certain cases.

11. Complaints

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first at support@forby.com.au. We will acknowledge your complaint and aim to respond within a reasonable time.

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

12. Children's Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child without appropriate consent, please contact us and we will take steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website, with the "Last updated" date at the top.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact:

Forby Clothing Email: support@forby.com.au